Belgravia Logo

Belgravia Dermatology are a award winning London dermatologists providing state of the art clinical care.

As a new clinic Belgravia Dermatology had the freedom of creating a brand that is unlike any other dermatologists in London. We decided early on in our process to step away from the typical medical/sterile visual language of the market to design something unconventional — something more artistic, calm and affluent for their cliental.

Visually, it was important to convey strength and well-being, we achieved this by combining a thick-stroked slab serif typeface with flourishes of baroque features. A modern but classic approach to their logo. The colour palette combines white, gold and a deep, rich purple that feels luxurious and calm to the touch on digital and print applications.

First and last photographs © Belgravia Dermatology,2018


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